Shopping and the desire of buyers:
Many people think that marketing is only advertising and promotion, but the marketing worlds fact know that much more than that. They know that marketing is not a 30-second radio or box in the bottom of the page it is a process of understanding customer preferences and then try to satisfy them and stimulate their desires to get what you sell. Marketing is the most influential factor as it relates to money.
These are the act
The first thing you need to know about marketing is that you do not sell the item, but sells value, what does that mean?
If you sell a car, for example, the client does not buy the engine and body, tires and other components of the vehicle, but buying value and which may be:
Welfare
Fun to drive and maneuver strain
Safety
The right price
Rest of the family
Elegant taste
Speed or technical excellence
ual items that the buyer and see that you can pay to give up a share of the money in exchange for that value. Marketing is trying to figure out what's going on with his head and then focus on induced to meet the its need for that value. For example, there is safety in cars is the highest value and therefore the role-based marketing boils down to a few steps: find a buyer and then figure out his wishes accurately and then convince him that gives him a product you are looking for value and eventually induced to purchase the. Practically called those steps: advertising and marketing research, pricing and marketing strategy, and then in the end customer service and sales.
Sometimes disappearing boundaries between marketing, sales and customer service and sometimes appear evident. There are several reasons for this, for example, the development in management theories and then there is also the size of the company and the need to separate or merge those operations as well as the actions that target other business business to Business differ in structure for companies that target individuals business to consumer because of the different nature of the clients and style thinking.
Of the most important operations of the marketing department is the research and begin the process of dividing customers according to their relationship to the product and their pattern of thinking, and then come try to find out the wishes of each of those categories and then begin promoting them through the most effective channels and influence them. For example, employees listen to the radio on my way to come and go from the first business day and at the end, while for example, the elderly tend to newspapers and so on.
There are several tools used in strategic planning and marketing, for example, "the analysis of the strengths, weaknesses, opportunities and threats" as well as "five forces analysis of Porter" factors which enter and the threat of substitute products, suppliers, customers and competitors. Those strategies Sntnolha in a later article, God willing.
Of course there are a lot of marketing details that each could fill several volumes, therefore, we can not expand here, including, for example, but not limited to advertising and also there is the issue of brand and customer loyalty and promotional campaigns.
In the end remained to remember that science is the most important marketing business activities at all is the source of the money and therefore must take the right attention no matter how small the company or grew up.
Many people think that marketing is only advertising and promotion, but the marketing worlds fact know that much more than that. They know that marketing is not a 30-second radio or box in the bottom of the page it is a process of understanding customer preferences and then try to satisfy them and stimulate their desires to get what you sell. Marketing is the most influential factor as it relates to money.
These are the act
The first thing you need to know about marketing is that you do not sell the item, but sells value, what does that mean?
If you sell a car, for example, the client does not buy the engine and body, tires and other components of the vehicle, but buying value and which may be:
Welfare
Fun to drive and maneuver strain
Safety
The right price
Rest of the family
Elegant taste
Speed or technical excellence
ual items that the buyer and see that you can pay to give up a share of the money in exchange for that value. Marketing is trying to figure out what's going on with his head and then focus on induced to meet the its need for that value. For example, there is safety in cars is the highest value and therefore the role-based marketing boils down to a few steps: find a buyer and then figure out his wishes accurately and then convince him that gives him a product you are looking for value and eventually induced to purchase the. Practically called those steps: advertising and marketing research, pricing and marketing strategy, and then in the end customer service and sales.
Sometimes disappearing boundaries between marketing, sales and customer service and sometimes appear evident. There are several reasons for this, for example, the development in management theories and then there is also the size of the company and the need to separate or merge those operations as well as the actions that target other business business to Business differ in structure for companies that target individuals business to consumer because of the different nature of the clients and style thinking.
Of the most important operations of the marketing department is the research and begin the process of dividing customers according to their relationship to the product and their pattern of thinking, and then come try to find out the wishes of each of those categories and then begin promoting them through the most effective channels and influence them. For example, employees listen to the radio on my way to come and go from the first business day and at the end, while for example, the elderly tend to newspapers and so on.
There are several tools used in strategic planning and marketing, for example, "the analysis of the strengths, weaknesses, opportunities and threats" as well as "five forces analysis of Porter" factors which enter and the threat of substitute products, suppliers, customers and competitors. Those strategies Sntnolha in a later article, God willing.
Of course there are a lot of marketing details that each could fill several volumes, therefore, we can not expand here, including, for example, but not limited to advertising and also there is the issue of brand and customer loyalty and promotional campaigns.
In the end remained to remember that science is the most important marketing business activities at all is the source of the money and therefore must take the right attention no matter how small the company or grew up.
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