Publicity
The first publicity landmarks, was on the whole external publicity, appear in the form of written statements or written forms painted on the walls or patterned.
In the Middle Ages used Almnad, either written or image ad has appeared at the end of the year 16 AD when traders used the publicity boards outside their shops, either in its current form publicity advanced appeared in the United States in 1870.
Publicity techniques
Be Alachhara work on vertical form, and the ease in reading and clarity, and focus on some of the aesthetic elements, and the balance in the shape, color and tab in the organization, and contrast simultaneous supplements color, and contrast real-time is: each color its antagonism occurs spontaneously when using supplements colorimetric
The concept of advertising and its importance
Know Shirazi that profess while Peter Gardener said that means of publication and Manifesting, this is when the Arabs while he knew Dictionary "Larousse" issued by the French encyclopedia that "group means used to define facility commercial, industrial and sustained their products", then linguistic definition of publicity does not beyond linguistic explanation of the term publicity
In the western definition contained in the Dictionary "to Eros" is in fact a more inclusive of the true concept, and publicity idiomatically, knows that communication is personal process by means of public communication by advertisers pay a certain price for the delivery of certain information to certain categories of Almsthlkin.laket disclosed declared about his character, and in this definition, we find an indication that the publicity is the communication process between two parties Osasien.mrsl producer and recipient of the consumer or buyer, customer or dealer to non Zlk.baladhafah that focuses on the need to pay the return of the declared to the Agency by the advertising spots for services received Aliha.walomr the other important thing is to reveal the identity of the advertiser even recognize him the recipient
The Western definition of the same concept Vengda at Aker and Myers as Mass communication gets to realize the benefits of Marovh.mtalqh advertiser pays money to a means for media broadcast his messages. Which is generally placed by the agency publicity.
Here is evident quotient between the thought and the Arab Gharba.vklihama agreement focuses on the mass character of the connection Alachhara benefit received from Almaln.kma party focus on the broker who may be the Directorate of Public Relations Foundation, private agencies or advertising spots and media
As for the importance of publicity, it is one of the critical concepts, on the academic level, where he was the subject of studies and research in various disciplines, or even in terms of practice as an activity my contact between the producer of a good or service and the consumer wants to collect this service or item in order to obtain value use-or utilitarian.
Summary
Publicity is a process carried out by individuals in order to inform the category of what something, as that of publicity tools and more extremely, the Islamic religion urges that in the case of a marriage that there will be publicity that so and so had married Jane girl so and so, and also that the publicity also greatly used in areas commercial, so that is responsible for the publicity to submit the contents of the products or services so as to display in front of a class may need service or product provided and they are calling any access to new markets and new customers, and tools used in the publicity of any marketing and advertising, including traditional ie, not technology including technical and technological Examples of methods and tools publicity traditional newspapers and publications of brochures and posters or oral marketing any of Almshahraa marketer to the customer directly, and there are technical, such as radio, television and now the Internet, where varied and expanded publicity and marketing methods in the present era and every day continues to increase.
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